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Augmented Reality a Reality for Brands
What do you think of when you hear the term Augmented Reality? Do you flash back to Tom Cruise in Minority Report? Or more recently Tony Stark in Iron Man 2 manipulating 3D objects? The prevailing...
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Influencer Identification, Brand Marketers & the Growing Divide
Advocacy, acceleration of content creation and generating buzz around products and services are always at the top of the list for most brand Go-To-Market strategies. One consistent goal is to identify...
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SnapTags vs. QR Codes the ideal 2D Experience
By now most of you have seen or interacted with QR codes in one form or another. Whether it was online, direct mail, etc… QR Codes are becoming a common tool in marketing toolkits. While it is possible...
View ArticleTarget & Halo 3 Early?
While making a quick stop at a local Target to pick up an office copy of NHL2k8 something interesting caught my eye. I looked at the top shelf behind the plexiglas and to my surprise and bewilderment I...
View ArticleMicrosoft Dallas Halo 3 Pre Launch
Last night I was one of the lucky few to attend the Microsoft Dallas Halo 3 Pre-launch event. This was an invite only gathering to preview and play Halo 3 before the launch and to just have a good time...
View ArticleGame Review – Halo 3
If there was any doubt as to what the game of the week is for me this week it is Halo 3. Last night Rob Howard, Deryl Dorsett, Elijah Hardin and I all joined forces to blast our way through 2/3 of the...
View ArticleMySpace & Community Server
Over the past year we have been working with the MySpace.com team to position Community Server as the engine to the MySpace.com forums. Recently the MySpace.com team launched the Community Server...
View ArticleMicrosoft Marketing Services
Microsoft has a lofty goal. Within the next 4 to 10 years they look to have advertising account for 25% of Microsoft’s business. Based on recent revenue that would be upwards of $12 billion dollars a...
View ArticleShutout
This post is short and sweet. For the past few years Rob, myself, Scott Dockendorf, and Kevin Cunningham have played the various Xbox 360 NHL 2Kx titles. (6, 7 and now 8). During this time Rob and I...
View ArticleCSDC Live Blogging
This weekend was the first annual Community Server Developer Conference. With around 100 attendees from all over the world discussing development on the Community Server platform as well as sneak...
View ArticleOne Console
While flying to San Francisco today I read an article that got me thinking… It discussed the fact that it is inevitable that a unified gaming platform is coming. It referenced past examples of...
View ArticleGame Review – Guitar Hero III
The game I am playing the most this week is Guitar Hero III. The first day I had it I played through 23 out of the 42 songs on career mode. I would not recommend doing that again as my hand is still...
View ArticleGame Review – Call of Duty Modern Warfare
My pick for this week was Call of Duty 4 Modern Warfare. I was very impressed by the campaign mode of this title except for the lack of co-op play. That would have made the experience that much better....
View ArticleSMS & Marketing
SMS based marketing is definitely on the rise. Why is that? Well for starters think about this. There are 6 billion people on the planet. There are over 3 billion cell phones in circulation. That is...
View ArticleGame Review – Assassin’s Creed
One word to describe this game… WOW!!! This is a great experience. Ubisoft Montreal (Prince of Persia, Splinter Cell, Rainbow 6) is the team behind this outstanding title. The open level design is...
View ArticleGame Review – Lego Star Wars TCS
My 5 year old son and I have enjoyed the Lego Star Wars series. It started with Lego Stars I on the PS2 then on to Lego Star Wars II on both the PS2 and Xbox 360 (100% complete). I even chose a Lego II...
View Article30,000 and the Future
One of the best features that the Xbox team introduced was tying in-game achievements to a publically viewable profile. What this allowed was for you as a gamer to start building gaming “equity” over...
View ArticleHow Much??? Really?!?
How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising’s share...
View ArticleCES Day 1
Coming to you live from the Palazzo in Las Vegas… Day one is now in the books. Registration, networking and Rock Band were the orders of the day. The focus of today was to meet with all of the...
View ArticleCES Day 2
Hello from Las Vegas. Today was another eventful day in Las Vegas. For most of the day I met again with the Microsoft High Tech Sales teams. Later in the day we did hit the expo floor here in the...
View ArticleCES Day 3
Coming to you live from Las Vegas at CES 2008. Today was another good day. After some early meetings with the Microsoft Vista team and the High Tech team it was on to the convention floor for...
View ArticleCES 2008 In Closing
It is great to be back in Dallas! CES 2008 was a great event. From the Bill Gates hilarious “last day video” to all of the robots, gadgets and celebrities. CES is a definite must attend event for any...
View ArticleGDC 2008
I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key...
View ArticleGolf with The Gridiron Greats
Besides Madden Bowl XIV yesterday it was day two of assisting the Gridiron Greats cause. The morning brought a very moving press conference with 50 Gridiron Greats, 35 of which are Hall of Fame...
View ArticleNike Super Bowl Event
Tonight was the Nike Super Bowl Event and it was the highlight of the trip thus far. A special thanks to BK for the invite and introduction to AD that made the trip for me. Basically any athlete that...
View ArticleArmy Strong
One of the things that has truly shaped my life and served as a foundation for me to be a truly productive, successful adult was my time in the military. In the early 90’s I entered the US Army Reserve...
View ArticleGDC 2008
I am in transit to San Francisco to attend the Game Developers Conference 2008. I look forward to the numerous sessions and networking as well as all of the latest and greatest gaming demonstrations...
View ArticleStar Wars The Force Unleashed
There are some great games on the horizon in 2008. There are two in particular that I am very interested in. The first being Electronic Arts Spore which will have it’s own post in the near future. It...
View ArticleInterview with Major Nelson
During GDC 2008 I had the opportunity to sit down and talk to Larry “Major Nelson” Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most...
View ArticleOMMA & Social Networking
I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online...
View ArticleDid You Know?
Taking from an old ESPN Sportscenter segment, I thought it would be an appropriate title for this discussion. With more and more people plugging in to social networking sites like MySpace it is...
View Article20,000 Points
It is finally official. I have reached the 20,000K gamerscore mark!!! I have expressed in the past that I am an avid gamer and I enjoy the work that we do with various gaming studios such as Electronic...
View Article2008 & Beyond
Strategic planning, execution and constant measurement are the key factors in taking an organization from good to great. Currently each member of the Telligent leadership team is drafting a business...
View ArticleThe Halo 3 Marketing Machine
While flying to New York today I was reading an industry magazine and came across a Halo 3 cross-promotional ad that caught my attention. Outside of this ad featuring Halo 3 & 7-11, the teams at...
View ArticleEA Skate Demo is Live!!!
The long awaited skate demo is now live on Xbox Live. Be sure to download the demo and give it a try. As I have said before all I can say is WOW.
View ArticleOXM… Really?
It all began when I started receiving random friend requests via Xbox Live. I was suddenly hit with a flood of new requests from people I didn’t know. Then came the news that my gamertag TheBlackFin...
View ArticleFun on a Friday – Part 2
A few months ago we introduced the world to “Cardboard Rob“. Today, we unveiled “Bobblehead Rob”. In the ever escalating pranks on Rob Howard, CEO of Telligent Systems a.k.a. our fearless leader, I...
View ArticleGame Review – Bioshock
Bioshock gets my “pick of the week” in terms of games I am currently playing. I am very impressed by the Unreal engine powering the game as the motion is smooth and the controls are tight for a console...
View ArticleStar Wars 30 Years Later
I was a young guy in 1977 and my very first movie in a theater was Star Wars episode IV. I have been hooked for the past 30 years. Of course I bought into the merchandise and had quite a collection...
View ArticleWii Have Lift-off
Being the avid Xbox gamer and achievement points connoisseur that I am it may come as a surprise that we recently acquired a Wii. Granted it is for my son and I will not be giving up my Xbox anytime...
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